Customer outreach

Best practices

Efficient water consumption by raising environmental awareness at London Met

The art of water saving Awareness-raising and practical measures save water on campus Reduced annual water consumption by 1 183 m3 and cost savings of around € 2 660 London Metropolitan University is one of the top five universities in the UK for reducing carbon emissions and a finalist in the 2012...
Best practices

Smart marketing for sustainable products and services

Companies are trying to use more sustainable processes and resources to match growing environmental and social awareness. Changing processes and resources incur some costs for the companies, but can lead to profit if properly managed. For these costs to turn into profits, the sustainability of the...
Best practices

Family-run hotel bans plastic bottles and guests are all for it

In Bruges ... Reduced plastics use 20 % less waste over five-year period Hotel Fevery is a small family-run hotel located in the medieval city of Bruges which became the first fully Belgian hotel to apply for and obtain an EU Ecolabel certification. In order to meet all of the Ecolabel criteria...
Best practices

Applying sustainability requirements to packaging suppliers

Sustainable packaging may include packaging made from recycled (e.g. paper, plastic) or bio-based materials, reusable packaging, take-back schemes, etc. In order to save resources in line with circular economy and environmental principles, sustainable packaging issues should be integrated into...
Best practices

Production of recycled paper products

Greening the paper trail A company providing paper, visual communication and packaging decided to improve its CSR strategy It developed an eco-analysis tool to communicate the benefits of recycled paper to customers Antalis is a professional paper distributor and provider of packaging and visual...
Best practices

World’s first product packaging made from ocean plastic

Packaging inspired by sea urchins Company sets up a business model to create packaging out of plastic marine debris Pioneering recycling process for plastic marine debris is developed Method, a cleaning products company, launched a new packaging line made from a blend of plastic recovered from the...
Best practices

Green labelling and certification for infrastructure, products, packaging

Green labelling, also known as 'Ecolabelling', is a recognised scheme for businesses to communicate the environmental credentials of products they put on the market. The Ecolabel stimulates the market for green products and services, and promotes broader awareness of environmental issues. Green...
Best practices

EU certification and ecolabel is key to biotech business model

Unique selling point for 'green' biotech Growing bio and chemical business built around respect for environment Pioneering efforts to obtain certification and push for greener alternatives Ecolabels boost marketing and communication as well A&B Laboratorios de Biotecnología in Vitoria-Gasteiz, Spain...
Best practices

Environmental product declaration in the mooring sector

Opening sustainable salvo a success Environmental declaration by large marine accessories producer Part of wider strategy to raise awareness of sustainable production Vicinay Cadenas is the first company in the mooring sector to apply for an Environmental Product Declaration (EPD) for one of its...
Best practices

Jeans-maker informs customers how to use its product

From rags to rugs... Jeans company values its product's full life cycle It provides information on how to care for its products, sourcing, recycling and reuse options Swedish denim label Nudie Jeans provides detailed information and recommendations to its customers regarding the environmental impact...
Best practices

Customer outreach: how to extend product lifetimes

Two key factors determine a product's lifetime: the way it is designed and built, and whether consumers choose to properly maintain (repair) or to replace it. Manufacturers are in control of the first factor and can very much influence the second by providing detailed descriptions and guidelines on...
Best practices

Consider the need for a sustainability officer

A relatively new management role, sustainability officers are top executives who determine how a company or organisation can best address environmental sustainability issues. Specifically, they may be responsible for the creation, development and management of sustainability policies and programmes...