MedTech Mission to USA

Submitted by Marine Di Vincenzo on 28 April 2022


The MAGIA2Market Alliance is organizing a MedTech Mission to Minneapolis, USA from June 20 to June 24, 2022, with the support of MedTech Bridge Medical Alley Association ! 

The MAGIA Alliance, which aims to support European SMEs in the field of medical technologies in their internationalization, is preparing for a mission to Minnesota in the United States of America in June 2022. The Alliance will accompany 8 companies, selected according to their innovation, their needs and their readiness to enter the American market.


Medical Alley Association Offices

9AM – 10:20AM – Medical Alley Association 

  • US go-to-market 101
  • Minnesota eco-system
  • Investments made in area
  • Relation to entire US market
  • Relation to law makers
  • Benefits of memberships
  • Employment legislation and tax
  • Company tax and benefits
  • Access to talent
  • Soft landing / Office space sharing / Fractional leadership

10:40AM – 11:30AM – How to build a corporate partnership

  • How do you decide on your best partner?
  • How do you make yourself “a good partner”

2:00PM – 2:40PM – MedTech Bridge

  • Uniqueness in market access
  • Bench
  • Partner network
  • Services offered
  •  Charity with service for fees
  • What is the value in our “Skunkworks approach”?
  • How do you choose between Mayo/HCMC/Allina/etc?
  • How do you choose a CRO?

3PM – 4PM – Investments, Capital, and Partnering

  • What does it mean to raise capital in the US?
  • What makes a business VC fundable?
  • What do you need to do to be investable?
  • Building your US business through BD partnerships.

4:20PM – 5:00PM – Legal

  • Setting up your business in US

DAY 2 – Tuesday June 21

Medical Alley Association Offices

9AM – 10:40AM – Healthcare system and workflow

  • Healthcare system data (beds, treatments, etc.)
  • Major hospital systems in US, and differences
  • University hospitals and responsibilities
  • How are new products brought into a hospital?
  • Inpatient vs. outpatient handling
  • Decision flow on new products / solutions

11:00AM – 12:00PM – Regulatory and FDA

  • How is FDA organized?
  • What are the approval workflows?
  • What can you expect, timewise?
  • What can you expect, relationship wise?
  • Patient/user rights
  • Power of patient interest organizations
  • MD Product liabilities
  • What happens if something goes wrong (FDA and liabilities)?

1:00PM – 1:40PM – Payment Systems and Payors

  • Medicare/Medicaid vs. Military vs. Private Insurers
  • Who decides what? What is CMS’ power?
  • Code vs. Coverage vs. Payment
  • How do you get a new code?

2PM – 3:20PM – Marketing and Market Development

  • What is the communication path from manufacturer to buyer?
  • What is the power of the KOL?
  • How do you develop a US market?

DAY 3 – Wednesday June 22

Off-site day

Visit at:

  • Earl Bakken Center
  • Fairview Hospital
  • Medtronic

DAY 4 – Thursday June 23

Personalized program for selected companies

– End of the mission for SMEs –

DAY 5 – Friday June 24

The MAGIA2Market Alliance will travel to Chicago for a cluster-oriented program, organized with the support of World Business Chicago

Stay connected to learn more about the delegation’s activities !

Cluster organisation
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