Intellectual Property (IP) constitutes an important business asset for SMEs, providing comparative advantage over competitors and protecting innovations.

A comprehensive IP Strategy is crucial for business success when planning to enter China’s market or setting up business in China as neglecting IP could even result in the end of a business endeavor. Thus, it is important to have fundamental knowledge about IP, and a solid understanding of how to exploit it as your business asset. 

During this webinar on 10 September (10.00 CET), Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy for doing business in China.

The webinar will cover all major types of IP including trade marks, patents, trade secret and copyrights. Throughout the webinar, Mr Zubimendi will explain what the best practices for SMEs are and share the do’s and don’ts of IP protection.

Find out more and register here.

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