The South-East Asia IPR SME Helpdesk

Submitted by ECCP Team on 09 June 2016

The ASEAN IPR SME Helpdesk supports EU small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property (IP) rights in or relating to ASEAN, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

The Helpdesk's free services for European SMEs include:

- Helpdesk Enquiry Service – Confidential Advice - Individual SMEs and SME intermediaries can submit IP enquiries directly to the Helpdesk via phone, email or in person, getting access to a panel of experts to receive free and confidential first-line advice.

- Training - The Helpdesk arranges training on ASEAN IP protection and enforcement in Europe and ASEAN, tailored to the needs of SMEs, including:

  • General IP issues, including IP registration and establishing an IP protection strategy.
  • Practical business challenges such as choosing an ASEAN business partner, attending a trade fair, licensing.
  • Helpdesk IP Clinics offering SMEs free 20 minute one-on-one consultations with an IP expert are available at most training events.
  • Train-the-trainer resources for SME service providers and intermediary bodies (Trade Associations, SME Networks etc.) to improve the awareness of intermediary representatives about the scope and tools offered by the Helpdesk for the benefit of intermediary members.

- Materials - Industry and business-focused guides and training materials address ASEAN IP issues by:

  • IP topic, including patents, trademarks, copyrights, licensing, dealing with counterfeiting.
  • Business focus, including IP as a business asset, technology transfer, finding the right lawyer.
  • Nation and Industry, including textiles, medical devices, ceramics.

- Online Services - The multi-lingual online portal provides easy access for all EU SMEs to Helpdesk information and services, including Helpdesk guides, E-learning modules, videos, podcasts, event information, and live webinars.

Contact : Tel  +86 (10) 8527 5705   E-mail:  question [at]

For more details please visit:

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