The world is rapidly changing, and the pace of technological advancement is unprecedented. Businesses are facing new challenges and opportunities that require them to adapt and evolve constantly: as a result, it is crucial for clusters to continuously improve their capabilities to remain competitive in the market. In this context, improving the competencies and skills of cluster members is vital for delivering excellent services and staying ahead of the competition.

The program will focus on both soft & hard skills required for effective project management. Soft skills such as communication, leadership, problem solving, and decision making are essential for cluster members to effectively manage their teams and projects. At the same time, hard skills such as project planning, risk management, and resource allocation are also critical for project success.

This training e book includes five 60-minutes webinar sessions which will provide participants with a platform to learn from industry experts and gain insights into the latest trends and developments in technical training, innovation, branding and business management.

The Capacity Building Programme focuses in four main areas, which are:

Business Management: This training topic aims to capacitate cluster managers and staff to improve their daily management tasks, to strengthen the cluster capacity to define and implement services based on excellence, improve their capacity to coordinate in an efficient way the cluster staff and other members.

Technical Training: This block will focus on the main challenges the sector is facing in the participatory regions and in Europe. At the end of these sessions, participants will be able to understand and to apply in their cluster activities and services the lessons learned about digitalisation, circular economy, healthy environments…

Entrepreneurship: Clusters must strengthen their capacity to support SMEs in the process to improve their competitiveness, innovation and internationalisation. This support is only possible if the cluster counts with managers and staff members capable to understand the business ecosystem and how to tackle the Habitat industry trends.

Branding: This block will focus on explaining the main tools which have to be considered when approaching the branding strategy for a cluster, in order to position the cluster in the ever changing world of social media.