The second collective international trade mission to Japan successfully finalised!

Submitted by Roberto Alonso on 30 June 2023

MCD Xapón.

The selected Champion SMEs of the call for the second target country, Japan, got the opportunity to expand their business and to start a new internationalisation journey.

Collective internationalisation mission to Japan

During five days, from 19th till 23th June 2023, F2F Health Matters project consortium with the expertise of consultants in Japan dedicated efforts and resources to embark selected European companies to discover Japanese market and to get a real insight of what to expect for future collaborations around innovation, but also the right strategy to follow in order to make their internationalisation journey a success.

The mission was held in Tokyo, where SMEs were supported to meet experts, consultants and potential business partners in order to present their healthy food products and supplements and to learn the specifics of Japanese market. The companies had also the opportunity to attend JAPAN'S FOOD EXPORT FAIR, a food fair that allowed European SMEs to make direct contact with new potential partners.

The Champion SMEs participating in the internationalisation mission were the following: Bioxtract (Belgium), Asabe (Belgium), Anta de Cima - Sociedade Agrícola Unipessoal Lda (Portugal), Wild Bunch & Co. (Portugal), Cake Lucky SAS (France), POLARIS (France), Marie Morin (France), Vino Peter Lisicky s.r.o. (Slovakia), SPACElab s.r.o. (Slovakia), Opre’ Cidery s.r.o. (Slovakia), Real Conservera Española, S.L. (Spain) and Dairypet, S.L. (Spain).

Elite Programme

All the selected SMEs have also been part of the Elite SMEs coaching and training programme, which provided training courses for the Japanese market, coaching and access to a dedicated SMEs Community.

How to get support for your internationalisation journey?

The next call of the project, focused on the United Arab Emirates market, has already been launched and will be open till 5th July 2023. All information about the calls, application, and selection process can be found on the project website in GET INVOLVED section.

You can watch the International Trade Mission video here.

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