Members of the national food cluster participated in the Interreg program project “NovelBaltic”, the aim of which is to enhance the business potential of non-timber forest products by developing authenticity and quality demonstration methods for selected materials.

In the webinar, improved methods for quality and authenticity assessment of raw materials and their products will be presented. Learn about the methods that are available and can be utilized by enterprises to gain an advantage in the market. Discover the hidden opportunities of the Asian markets and the potential of feasible industrial refining methods. Listen to the interesting stories behind the companies working with natural products.

When: June 9th, 2021 at 10 AM - 2 PM (UTC+3) 

Where: Microsoft Teams, webinar 

Cost: The webinar is free of charge. 

Language: English 

The registration is open until 7th of June. A link for the webinar will be provided to registered participants on 8th of June. 

Agenda of the event 

All times are East European Summer Time (EEST, UTC +3). We reserve the rights to changes. 

10.00 Greetings and House Rules - Vaido Mikheim, Tartu Science Park

10.05 NovelBaltic project – to whom and why? - Hely Häggman and Sanni Kinnunen, University of Oulu

10.20 Greetings from Beijing University - Dr. Zhang Bolin, Beijing Forestry University

10.45 The relevance of product quality and authenticity in export – Leena Favén, Centria; Katalin Tóth, University of Oulu; Eveliina Isosaari, Centria; Laura Jaakola, UiT The Arctic University of Norway; Ramune Bobinaite, LAMMC; Linards Klavins, University of Latvia, Alvija Salaseviciene, Kaunas University of Technology 

11.25 Quiz Time! - Vaido Mikheim, Tartu Science Park

11.35 Break

12.00 What opportunities lie in the Asian markets for Baltic region SMEs and their natural products? - Ilona Vanaga, Silv EXPO Ltd

12.20 Can you really do business with herbs? - Pekka Oinas and Oliwer Śliczniuk, Aalto University

12.40 Company case: Madara Cosmetics - Anna Ramata-Stunda, Madara Cosmetics

12.55 Introducing a startup company: Finnish Superberries - Jan-Ole Sandås, Finnish Superberries

13.05 Company case: Bioform - Kenneth Ruud, Bioform

13.20 Panel discussion: Moderator and the companies who presented

13.50 Closing remarks - Vaido Mikheim, Tartu Science Park

The webinar is provided by the partners of the NovelBaltic project which is partly funded by the European Regional Development Fund through Interreg Baltic Sea Region Programme. 

More information about the project is available at: Centria TKI | NovelBaltic 



Location and date

09 June 2021 - 09 June 2021

Cluster organisation
National Food Cluster Lithuania
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