Summary of virtual matchmaking meetings organized within the AUMENTA project

Submitted by Kristine Zunde on 18 March 2022

This document is aimed at elaborating a summary of virtual matchmaking meetings organized in the frame of the AUMENTA project - a novel and interdisciplinary project directly by the European Innovation Council and SME Executive Agency (EISMEA) under the powers delegated by the European Commission under COSME Programme. The project is aimed at speeding up network internationalization of food, ICT Industry 4.0 clusters and their SMEs towards strategic third countries beyond Europe in field of emerging industries and Fast-Moving Consumer Goods (FMCG 4.0).

To achieve its objectives, AUMENTA implements a pioneering X-Industry Internationalization Programme that will support European SMEs in their fast internationalization to three continents, creating new cooperation and business opportunities to support growth, jobs and wealth. Virtual X-Industry Meetings (meet & greet are part of X-Industry Internationalization Programme and aimed at facilitating the signature of business agreements between European SMEs and international SMEs from:
▪ Uruguay - as a strategic gate to Latin American markets.
▪ Morocco - as a strategic gate to North African/ South-Mediterranean (MEDA) markets;
▪ Georgia - as a strategic gate to Caucasus, Central Asia (as former USSR) markets.

The meetings were organized at different levels:
- Business-to-business (B2B) - between companies and private sector;
- Cluster-to-business (C2B) – between clusters and companies;
- Cluster-to-cluster (C2C) – between clusters, network and intermediary organizations

and were aimed at building relationships between AUMENTA project and potential SMEs from Europe and third countries. The scope of the meetings included both sectoral and cross-industry partners to foster their matchmaking potential and facilitate partnerships. Virtual X- Meetings were done by using online platforms.

By submission of this deliverable, 211 virtual matchmaking meetings have been organized between European clusters and small and medium enterprises and business, network and cluster potential partners from Uruguay, Morocco and Georgia, but also from neighbouring countries of selected geographical regions.

The total of 56 virtual meetings took place at cluster-to-cluster (C2C), at cluster-to-business (C2B) 35 virtual meetings were organized. Finally, 120 business-to-business virtual meetings where facilitated for food and ICT companies.

In the organization of virtual meetings, the figure of project Ambassador played a crucial role, as AUMENTA project envisaged the establishment of network of Ambassadors in each of the target countries to support the identification and relationships building between European and third countries entities.

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