Call for SMEs: Support to develop individual market entry strategy for Japan or Korea

Submitted by Stephanie Wehnelt on 19 February 2019

Funded by EIT Health within the framework of its Accelerator GoGlobal programme, BioM (Munich Region) and Medicen (Paris Region) developed the training project “Start.Smart.Global” dedicated to European start-ups and SMEs looking to better understand market opportunities in Japan or South Korea for a short/mid-term business plan in those countries. European SMEs offer innovative and globally competitive technologies, products and services. The project helps with the challenge of setting-up business in unknown, complex markets, and identify the right business partners and contacts. Together with local strategic partners, participants develop an individual market entry strategy for Japan or Korea, adjusted to their business sector and requirements of the company. The training includes an intensive on-site workshop, various e-learning measures throughout the year, and a 1-week roadshow to Japan or Korea. The training is sector-specific and targets the challenging business environment: regulatories and reimbursement for health products/services, contacts to agents & distributors with access to the appropriate customer networks, access to funding and financing opportunities, R&D partners, language & cultural complexities, different business conventions, understanding of market needs and competition. Each participating SME will receive a maximum of 2,500 EUR towards travel costs to participate in the on-site training and a roadshow to Japan or Korea. All e-learning, training and coaching units are provided free of charge. Applications are to be submitted via the EIT Health online platform Optimy, from January 1st to March 27th, 2019, 18:00 (CET). More information on

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