Description
Webinar 'The Concept of Shared Value in Cluster Development Policy'
As part of Sustain Eurocluster, this webinar aims to provide valuable insights into the practical application of the concept of shared value in cluster development policy, with real examples and lessons learned from SMEs in this field. The session is scheduled for May 28, 2024, from 10:00 to 11:00 a.m. (CET), with a total duration of 1 hour and is structured into two main sections: strategy and practical use cases.
The application of shared value in cluster development policy is revolutionizing how businesses and communities collaborate to create mutual benefits. The concept of shared value involves companies generating economic value while simultaneously addressing social and environmental challenges. This is achieved by integrating sustainable and ethical practices into the core of their business strategies, fostering an environment of cooperation and joint growth.
For example, companies can adopt shared value by improving labor conditions, reducing their environmental footprint, and contributing to local development. These efforts not only benefit the community and the environment but also enhance the company’s competitiveness and reputation. Case studies show how integrating shared value can result in increased customer loyalty, cost savings, and access to new markets.
Additionally, shared value promotes innovation and sustainable development, driving economic growth and resilience in communities. Implementing these strategies requires a collaborative approach and long-term commitment, but the benefits are significant and lasting.
In essence, shared value transforms how businesses and communities interact, creating a positive cycle of mutual prosperity. Its application is essential to addressing contemporary challenges and advancing towards a more inclusive and sustainable future.
Webinar Agenda:
1) Welcome and Introduction - Francesco Valezano, CEEC 10:00 - 10:05 a.m.
-Welcome remarks
-Overview of the SUSTAIN PROJECT
-Session objectives
2) Section 1: Shared Value Strategy in Catalonia 10:05 - 10:35 a.m.
- Introduction to Shared Value
- Speaker: Pau Virtudes, Head of the Shared Value Strategy Team at ACCIÓ
- Explanation of the shared value concept
- Cluster policy in Catalonia
- Towards a new capitalism
- Shared value as a response
- Shared value strategy
- Case studies: Presentation of local and international business cases exemplifying shared value.
- The role of shared value in cluster development policy
3) Section 2: Shared Value in Catalan SMEs Initiatives 10:35 - 10:50 a.m.
- Focus on OMPLIM in the Building Management Sector
- Practical examples of shared value in action within Catalan SMEs
Speaker: Akna Márquez, Leader of Sustainable Construction
4) Q&A Session 10:50 - 11:00 a.m.
- Open floor for participant questions
- Discussion and clarification of key points
5) Conclusion and Final Remarks
- Summary of key takeaways
- Next steps and additional resources
- Thanks and final comments
We look forward to your participation in this informative and enriching event.
Location and date
Virtual Event