Functional sales

Support programme

UCM - Cellule eco-conception

UCM is the main French-speaking employers’ organisation in Belgium, involved in defending the self-employed and business leaders. UCM offers a diverse range of services to SMEs, from business development to HR management and social services. Ten years ago, they created an eco-design unit, which...
Best practices

Monitoring material streams in the office

Measuring and monitoring resource use is a key skill that all organisations should master, regardless of size or sector. It should be one of the first steps your organisation takes to improve its environmental performance. By regularly measuring and monitoring raw material use, you will start to...
Best practices

Baby clothes subscription model in Denmark

Baby clothes for the sharing generation Innovative baby clothes subscription and sharing system saves resources Reusing and ultimatley recycling clothes is at the heart of the circular economy Circular economy thinking is the cornerstone of the Danish baby clothes brand Vigga. Baby clothes like...
Best practices

Pest control in agriculture as a service

Bring in the experts! Farms traditionally own costly equipment, yet use them rarely or seasonally Specialist services, such as integrated pest management, can be paid for as and when they are needed Pest control requires a lot of equipment that is often only used during a certain season or stage of...
Best practices

Dutch innovator builds functional sales models

Matches made in... Turntoo Clever sales models are reshaping the producer-consumer relationship with energy and resource benefits Intermediaries can design match-ups that yield good results for businesses, consumers and the environment The Dutch company Turntoo shapes business models based on new...
Best practices

German window-maker applies functional sales model

See-through, long-term business relationships Functional business model values long-term relationships over one-off sales Materials in old windows are retrieved and re-used as part of the scheme Customers get the latest in window technology as part of the replacement-upgrade model The German window...
Best practices

Functional sales business model

As the name suggests, functional sales business models focus on adapting the function and benefits of a product or service to customer needs instead of emphasising the physical product per se. In such models, the ownership of the physical product often stays with the provider, and maintenance...
Best practices

Collaborative and circular business model

Changing the company business model can involve new services, products and approaches to sourcing resources and dealing with customers. The motivation could be to capitialise on a new value proposition aimed at current or new customers or to enter a totally new market niche. Some new business models...