cluster marketing

ECCP News

A Summary of the Second ECCP Expert Talks Webinar: Cluster Marketing and Branding

Following the interest expressed by the ECCP cluster community to discuss themes of real interest in a facilitated dialogue with experts, the second ECCP Expert Talks Webinar took place on 13.9.2018, addressing the issue of cluster marketing and brading. The interest was very high with more than 100...
ECCP News

ECCP Expert Talks Webinar: Cluster marketing and branding

Guest experts: Marcus Andersson, co-founder and CEO of Future Place Leadership; Merete Daniel Nielsen, Director, Cluster Excellence Denmark; Bianca Dragomir, Cluster Manager AVAESEN and European Cluster Manager of the Year 2016-2018. The next webinar from the series ECCP Expert Talks is dedicated...
ECCP News

Cluster branding and marketing training workshop in Barcelona

What is the difference between branding and marketing? What are the challenges of branding and marketing a cluster? How to cut through the noise and catch the attention of your target groups in an increasingly saturated communications environment? These are some of the questions discussed in the...
ECCP News

GTAI and Silicon Saxony: Business delegation travels to India for cluster marketing

Germany Trade & Invest (GTAI) traveled to India from 4 to 8 December 2017 together with business representatives from the new federal states to promote the business location of eastern Germany. Representatives of the region Berlin-Brandenburg and Saxony as well as representatives of the East German...