China IPR SME Helpdesk

ECCP News

IP protection in the Chinese fashion industry

The fashion industry encompasses the design, manufacturing, distribution, retailing, marketing and promotion of clothing, footwear, and accessories, and is worth billions of Euros every year. While the fashion industry was initially developed in Europe and the United States, today fashion is an...
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China IPR: How to secure effective evidence at trade fairs

For companies considering moving into international markets, trade fairs are a key channel to introduce their product to the new market, expand visibility and customer base, and seek partners for manufacturing, distribution, and retail. For many European SMEs, exhibiting at a major trade fair in...
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How to protect the interior design of shops in China

In 2011, the residents of Kunming, a city in the Southwest region of China, were delighted to find out that an IKEA shop had been established there. In actuality, the store is an enormous, multi-level copycat shop that sells modern IKEA-like furniture and even copies the distinctive blue and yellow...
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China IPR case study: Tackling counterfeits

Creative industry goods are valuable not only for their designs, but often their trademarks too, and businesses should be aware that intellectual property rights (IPR) infringement can target either or both of these types of intangible assets. In actual cases of infringement, however, enforcement...
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Keeping a trade secret - part two

Trade secrets are a valuable and highly useful form of intellectual property right (IPR). As the name suggests however, trade secrets are a non-registrable form of intellectual property; they only enjoy legal protection if they are not disclosed publically. It is, therefore, crucial to prevent your...
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Keeping a trade secret - part one

Trade secrets are a valuable and highly useful form of intellectual property. Nearly all businesses in all industries and sectors have them. Nevertheless, they are often undervalued and overlooked by their owners. This is not least the case in the service sector where the relative value of trade...
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Champagne or Sparkling Wine? Geographical indications in China

Champagne, Bordeaux, Parma Ham, Parmesan - each of these products is associated with a certain region and are renowned and trusted for their nature, quality, and authenticity. As a consumer, you are probably more familiar with Scotch, Cognac, and Bavarian beer than unnamed brands claiming to use the...
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Trade fairs in China: steps to protect your IPR

Trade fairs are an excellent opportunity for a business to showcase new products and scout business partners for manufacturing, promotion, and distribution. Unfortunately, in China, these exhibitions are a common prowling grounds for intellectual property rights infringers, so it is important to...
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The first line of defence: Using customs to protect your IPR in China

Businesses in Europe have increasingly benefited from customs authorities acting to prevent counterfeit products from entering their borders – seizures of products, infringing on the intellectual property (IP) of others, make the news in Europe every week. However, not many businesses realise that...
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Design patents and utility models in China

China remains among the top destinations for any business looking to internationalise as the business environment continues to evolve in both production and consumption. This increase in supply and demand is shown through the rise in the production of sophisticated manufacturing products and complex...
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Patent protection in China: know before you go

It is a given that patent protection has to be requested before a respective product is introduced to a domestic national market. However, it is less often considered how a product may appeal in other world markets, and that these may not extend automatic protection for an invention registered back...
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Intellectual property protection in the food and beverage industry in China

In 2011 China surpassed the United States as the world’s largest consumer market for the food and beverage (F&B) industry. Chinese demand for imported F&B products, fueled by food safety concerns involving domestically produced products such as the 2008 tainted milk scandal, has continued to rise...