China IPR SME Helpdesk

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Stay informed of your IP rights with the China IPR SME Helpdesk

The China IPR SME Helpdesk has published a guide to inform small to medium-sized enterprises (SMEs) of protecting their intellectual property (IP) rights in China. The new publication, titled Guide to using contracts to protect your intellectual property rights in China, addresses the importance of...
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IP strategies for app developers in China

In 2014, China’s iOS app downloads surged with a 30% increase in quarterly downloads. This rapid growth, stimulated by the release of the iPhone 6 and heavy investment in Apple’s retail presence in the country, has pushed China to the top spot for app downloads worldwide. Asia is leading a mobile...
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Intellectual Property protection in the food and beverages industry in China

In 2011, China surpassed the US as the world’s largest consumer market for the food and beverage (F&B) industry. Chinese demand for imported food and beverage products has since continued to rise, with around 60% of Chinese consumers preferring foreign brands. This increased demand serves as an...
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Protecting design and innovation in China

In China, innovative technology used in consumer products can be protected under invention or design patents. Despite this, businesses illegally use innovations in knock-off products, particularly when patents are still pending. It is therefore beneficial to think about ways to convince potential...
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Intellectual Property Rights in China for SMEs in the ICT industries

China’s intellectual property rights (IPR) protection system is expanding and improving, but it remains vastly different from the European system. To be successful in China, businesses must take preventative measures to protect their IPR rights. Obtaining valid IPR rights in China is a minimum first...
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IP protection in the Chinese fashion industry

The fashion industry encompasses the design, manufacturing, distribution, retailing, marketing and promotion of clothing, footwear, and accessories, and is worth billions of Euros every year. While the fashion industry was initially developed in Europe and the United States, today fashion is an...
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China IPR: How to secure effective evidence at trade fairs

For companies considering moving into international markets, trade fairs are a key channel to introduce their product to the new market, expand visibility and customer base, and seek partners for manufacturing, distribution, and retail. For many European SMEs, exhibiting at a major trade fair in...
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How to protect the interior design of shops in China

In 2011, the residents of Kunming, a city in the Southwest region of China, were delighted to find out that an IKEA shop had been established there. In actuality, the store is an enormous, multi-level copycat shop that sells modern IKEA-like furniture and even copies the distinctive blue and yellow...
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China IPR case study: Tackling counterfeits

Creative industry goods are valuable not only for their designs, but often their trademarks too, and businesses should be aware that intellectual property rights (IPR) infringement can target either or both of these types of intangible assets. In actual cases of infringement, however, enforcement...
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Keeping a trade secret - part two

Trade secrets are a valuable and highly useful form of intellectual property right (IPR). As the name suggests however, trade secrets are a non-registrable form of intellectual property; they only enjoy legal protection if they are not disclosed publically. It is, therefore, crucial to prevent your...
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Keeping a trade secret - part one

Trade secrets are a valuable and highly useful form of intellectual property. Nearly all businesses in all industries and sectors have them. Nevertheless, they are often undervalued and overlooked by their owners. This is not least the case in the service sector where the relative value of trade...
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Champagne or Sparkling Wine? Geographical indications in China

Champagne, Bordeaux, Parma Ham, Parmesan - each of these products is associated with a certain region and are renowned and trusted for their nature, quality, and authenticity. As a consumer, you are probably more familiar with Scotch, Cognac, and Bavarian beer than unnamed brands claiming to use the...