Submitted by vcivita on 13 January 2021

Thanks to a partnership with Business France, seven NextMove members (former- ARIA Normandy, RAVI, Mov'eo) were able to participate in a digital mission to Japan and South Korea at the end of 2020 and therefore meet at a distance with major players in the automotive industry in these two markets.

Coaching sessions for each participant were organized before the video conferences, in order to enhance candidates’ materials and sales pitch during these meetings and provide information on business culture in the Japanese automotive and mobility market.

Participants used this opportunity to

  • Promote their solutions in promising sectors : electric, autonomous, connected, hydrogenpowered cars, etc...
  • Meet decisionmakers of the key players in mobility in Japan and present their technologies and services.
  • Identify potential technical or commercial partners
  • Deepen their knowledge of Japanese automotive industry with experts from major carmakers, manufacturers, trading houses and digital industry players

The prospecting phase in Japanese was carried out by Business France agents present locally, who presented participants’ offer to three Japanese key accounts and organized the video conferences as and when these companies were interested. Each prospect was followed up by Business France to ensure the continuation of exchanges following the meetings.

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