Successful EU-Japan mission in Japan for the IT week

Submitted by Caroline Guillet on 11 June 2018

The EU-Japan Centre has successfully implemented its “ICT Cluster SME Support Mission to Japan”. Organised from 7 to 11 May 2018, by the EU-Japan Centre for Industrial Cooperation, it aimed at inviting 17 SMES and 3 clusters from 11 European countries to meet with potential Japanese partners.

The event took place within the IoT/M2M exhibition of the IT week in Tokyo.

The matchmaking event involved the 20 mission members, 11 European states representatives and 27 Japanese SMEs. The use of the B2Match platform enabled to set up 151 meetings efficiently, allowing the participants to be as efficient as possible during the meeting slots.

After the matchmaking event, the companies got the opportunity to disply their companies during the exhibition.

The statement of Sacha How-Choong reveals the success of the mission: “Thanks to the well-designed online platform and to the clear offers/requirements written by each of the participants, we could make the most of the resources and thus to conduct the discussion efficiently within each of the short meeting slot. In the end, we indeed found one ideal potential partner who is very much interested in promoting our products in the Japanese market.”

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