Protecting your intellectual property at trade fairs
With increasingly integrated global-value chains and the continuous drive to innovate, trade fairs have become one of the most important and most efficient instruments for accessing new markets worldwide.
The Latin America IP SME Helpdesk has published a guide for European SMEs which provides an overview of Intellectual Property (IP) and how to be ready for a trade fair or exhibition in China, South-East Asia and Latin-America.
Although attending a trade fair or exhibition can reap substantial benefits, SMEs should be aware of the possible IP risks that are implied.
This guide will provide a concrete understanding of all companies need to know on this topic. Find it here.