Cluster Branding Master Class

Submitted by alinadanielescu on 15 March 2017

Clusters across the globe compete for investments, export, talent, supply chains and visibility. Attractiveness and reputation become critical factors – and brand building and strategic marketing essential tools.

How can a cluster become a strategic brand builder? How do you position the cluster to attract talents, investments and new firms and to support internationalisation of cluster firms?

INVITATION - Cluster Branding Masterclass – Brussels, 26-27th of April We would like to invite European cluster managers to a two day (lunch-to-lunch) Cluster Branding Masterclass. In focus: brands and branding as a managerial tool to manage your cluster more effectively.

Participants will learn tools and best practise examples on how cluster managers and investment promotion professionals can work with branding to create recognition and attractiveness for the cluster and its firms. We will also look at branding as a managerial tool in a multistakeholder ecosystem. The masterclass has been held before in Stockholm, Helsinki and Copenhagen.

Some of the questions that will be discussed are:

  • Why and for whom is the cluster reputation important?
  • How can we create a process that ensures that the branding strategy of the cluster is used and supported by firms and other cluster actors?
  • How can we work with strategic positioning of the cluster?
  • How can we strengthen the cluster brand and identity by using other brands in and around the cluster?
  • Workshop with participants will be an important part of the Master Class. 

More info about the event here

Handbook on cluster branding The Master Class builds on the handbook ”Cluster Branding and Marketing – A Handbook on Cluster Brand Management” that has been produced within the frame of a Nordic collaboration project. Download the handbook here.

About the organizer Tendensor International is a Swedish consultancy focusing on the attractiveness, brand and innovation of places. We are strategy and process consultants focusing how places – countries, cities, regions, clusters, science parks – can become more attractive to talent and investments. See more at

REGISTRATION OPEN UNTIL MARCH 31st Date: 26-27 April 2017 Brussels, Belgium. Danish Embassy and Oslo EU representation. Instructions and hotel recommendations will be forwarded after registration. Fee: 790 EUR (excl. VAT) per single person Discount: If you register two or more: 650 € (excluding VAT) per person. 

If you have questions about the Master Class, do not hesitate to contact Pärtel-Peeter Pere at Tendensor International AB at partel-peeter.pere [at]

Download prospectus here (or see attached).

Sign up for the Master Class here

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