Modern intellectual property (IP) management is a key factor to create and protect successful new business models in the digitisation sector.
An understanding of the practical use of IP in concrete business models is crucial in making the development of a new IP strategy or the valuation of existing IP feasible for SMEs.
IP offers SMEs the opportunity to assert themselves in digitally transforming business ecosystems, to secure their own profitable position and to create added value with innovations.
If you have a legally enforceable exclusivity for customer benefits in your own range of services, premium prices can be implemented and market positions can be designed in digital business models.
Knowledge of the best practice in IP protection is the secret of success for SMEs. This webinar will showcase practice-oriented methods and tools to extend and secure the technical advantage over the competition in the long term, especially with digital topics.
It is a cooperation between the European IP Helpdesk, CEIPI, the International IPR SME Helpdesks (SEA/CHINA/LA) and the Japan Technology Transfer Helpdesk. As all six partners share the same mission: support European Union (EU) small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property rights in or relating to the relevant geographical areas.
The webinar will show you the role of IP in business models, especially digital business models, with examples like the use of digital patents, supported with case studies about the best practice in IP management from leading innovative companies from all relevant regions: Europe, China, Southeast Asia, Latin America and of course Japan.
It targets IP and innovation professionals in medium-sized technological companies, law firms and IP offices, who want to better understand the use of IP in business contexts and the influence of digitalisation.
After the training, participants should have a better understanding of the following:
- How digitalisation changes machines, machine environments and finally business ecosystems
- How an IP strategy can be used to develop and protect digital business models within business ecosystems
- How to implement digital patents in digital business models
Learn more here and register here.