We are overwhelmed by the high interest of the cluster community for this webinar: three weeks before the event we reached the full capacity of 100 places! For those who could not get one we will record the webinar and publish it with a written summary on the ECCP. Stay tuned: read regularly our ECCP Weekly Digest and follow us on Twitter @Clusters_EU!
Guest experts: Marcus Andersson, co-founder and CEO of Future Place Leadership; Merete Daniel Nielsen, Director, Cluster Excellence Denmark; Bianca Dragomir, Cluster Manager AVAESEN and European Cluster Manager of the Year 2016-2018.
The next webinar from the series ECCP Expert Talks is dedicated this time to cluster marketing and branding. A topic of interest for many cluster organisations. Why did we choose it?
Because the competition for visibility, investments, new firms, export market share and talents is increasing and this is no less true for clusters. But how can cluster organisations work with brand building and strategic marketing?
Marcus will start by giving a „big-picture“ introduction focusing on topics such as:
·What is the difference between branding and marketing?
·What are the challenges of branding and marketing a cluster?
·How to cut through the noise and catch the attention of your target groups in an increasingly saturated communication environment?
Cluster Excellence Denmark has supported over the last ten years the Danish clusters in their efforts to raise professionalism and competences working with communication and branding. Merete will give insights into the typical obstacles seen from the clusters. And offer the possibility to learn more about how clusters individually and collectively have worked with their communication.
Bianca will share her experience on how the AVAESEN cluster practically does the marketing and branding in the day-to-day life and benefits from the increased media exposure.
Join us on Thursday, 13 September 2018 between 16.00 – 17.00 hrs CET and learn more.
The webinar is open for all ECCP registered users.