Delivered by Bart Horsten, owner of Horsten Xi’an Innovation Services (ENRICH in China Soft Landing Zone), this is the first of three Autumn workshops about doing business in China.

Why participate?

European SMEs are looking at the China market, be it as a potential export market, a source for raw materials or finished products, a possible investment opportunity, a potential technological or business partnership or any other opportunity.

However, many entrepreneurs lack the necessary knowledge and resources to define the right business model, find the right partner and manage the China project successfully, especially in the first two to three years of the project.

What can you expect?

In this ENRICH in China online workshop several typical case studies will be presented to demonstrate how European SMEs managed to deal with this challenging market and build a long-term sustainable presence in China.

Strategic recommendations will be formulated and practical tips will be given, followed by a Q&A session. The following topics will be tackled: market research in China, market entry modes, partner search, legal and intellectual property issues, e-commerce and social media and marketing in China.

Registration fee: €40 (free for members).

Register here.

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