How to do business in the Asian markets? Join the EU-Asia Business Link and the Brussels Chamber of Commerce (BECI) on June 14th to get an overview on the golden rules and ask your questions to the representatives of the EU Business Support Organisations and European Chambers in Asia.

Doing business in Asia can bring you many opportunities, but seems to be a big challenge. Each country has its own cultural nuances and business codes that affect how the market operates. European companies need to adapt how they manage the exchanges, and need information and support to understand how to do business in the target Asian countries and to seize the right opportunities.

PROGRAMME During this seminar, the EU Business Cooperation Centres in Asia experts, located in several countries, will share their local market knowledge, cultural understanding and contacts to help you find the right partners. They will present the different ways of handling specific matters, along with other European Chambers, members of Enterprise Europe Network.

Target countries: Myanmar, Philippines, Indonesia, China, Laos, Cambodia, Vietnam.

The seminar will be followed in the afternoon by 1-to-1 meetings with the representatives of the different organisations in a dedicated matchmaking area.

08:30 – 09:00    Welcome & registration 09:00 – 09:10    Opening remarks and introduction on Enterprise Europe Network and on EU Asia business links - TBD 09:10 – 09:30    Presentation from EuroCham Myanmar: Doing business in Myanmar - Mr Filip Lauwerysen, Director 09:30 – 09:50    Presentation from EU-Indonesia Business Network: Doing business in Indonesia - Ms Sri Kumala Chandra, EU Outreach Manager 09:50 – 10:10    Presentation from EU-Philippines Business Network: Doing business in the Philippines - Mr Antonio Alcazar, EU Outreach Manager 10:10 – 10:30   Presentation from European Union Chamber of Commerce in China and EU SME Centre: Doing business in China - Mr Xavier-Lluis Sans Powell, Deputy Head, European Union Chamber of Commerce in China 10:30 – 10:40    Coffee break 10:40 – 11:00   Presentation from European Chamber of Commerce in Laos: Doing business in Laos - Mr Ramon Bruesseler, Director; Mr Oudet Souvannavong, President of the Lao National Chamber of Commerce 11:00 – 11:20    Presentation from the South-East Asia IPR Helpdesk and China IPR Helpdesk: Manage your intellectual property in Asia - Mr Valentin De Le Court, IP Attorney 11:20 – 11:40    Presentation from EuroCham Cambodia: Doing business in Cambodia - Ms Ratana Phurik-Callebaut, Director 11:40 – 12:00    Presentation from EuroCham Vietnam and EVBN: Doing business in Vietnam Mr Miguel Charneco Garrido, Board Member 12:00 – 12:20    Presentation from the European Chamber of Commerce in Sri Lanka: Doing business in Sri Lanka - TBD 12:00 – 12:05    Closing remarks - TBD 12:05 – 13:00    Lunch 13:00 – 16:00    1 to 1 meetings / Booths display in matchmaking area

Participation: Free

Contact : Jean-Philippe Mergen, 02 210 01 77 - jpm [at]">jpm [at]   Registration link:

Please find more information on the event here.

Location and date

14 June 2017 - 14 June 2017
500, Avenue Louise
B-1050 Brussels
Event Target
Event Type
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