Specific project objectives
By sharing their respective knowledge and experiences, such as the approach developed through the bioXclusters Alliance, the consortium will deploy activities with the objectives of forming a European Strategic Cluster Partnership on Medtech based on a
common vision for a long term relation. Their main objectives will be:
- Set up the basis of the Strategic partnership by analysing in depth each partner organisation; identifying opportunities through the identification and sharing of cluster’s skills and competences, as well as strengths and needs (in particular regarding internationalisation) from respective ecosystem in medtech; from these needs the partners will identify precisely the markets to target from a shortlist of countries that the consortium has already identified as relevant for the medtech sector (USA, Canada, China, Japan, Brazil, Middle East countries).
- Generate opportunities for the cluster partners and their SMEs to gain knowledge about the target markets, thanks to dedicated training sessions, the presence of experts and fact-finding missions focused on medtech company international development.
- Developing a common marketing and branding approach, in order to build up the visual and marketing identity of the ESCP as metacluster that could represent the strategic “core” of future pan-European initiatives.
- Defining a joint internationalisation strategy for the ESCP including the Partnership Agreement (PA), expressing the willingness of the partners to engage in a long-term cooperation effort and the ESCP’s strategy implementation roadmap.