Summary and objectives
The global medical technologies sector (i.e. medical devices, In Vitro Diagnostics and medical imaging equipment) can be a tough environment for Small and Medium-sized Enterprises and start-ups. In Europe the industry – considered to be one of the Top10 emerging ones - is mainly composed of SMEs, which face several obstacles: strong and fast international competition, strict and multi-faceted regulatory environment, the need of integrating diverse technologies, as well as their traditional difficulties: lack of time, money and specialized human resources being the most relevant ones. The role of clusters is thus crucial in supporting companies with their internationalization effort and in providing them with the proper tools. MAGIA (from the Italian magìa = “magic”) – Medtech Alliance for Global InternationAlisation - brings together 4 European leading medtech and health clusters with the objective of fostering internationalization of their SMEs through a strong alliance of European value. The overall goal of the project is to strengthen, through cooperation and resource-sharing, the competitiveness on 2 target global markets of clusters’ SMEs operating in the field and to make the innovative European medtech industry more visible. Participating clusters mutualise their knowledge, skills, best practices and their dynamic medtech companies to achieve the necessary critical mass to foster internationalization, achieving a proper positioning on the global scale and provide a coordinated, joint and stronger strategic support to companies. The consortium also intends to create and represent a single European entry point for global players in the medtech sector. Long experience and solid cluster management, mutual knowledge of strengths and assets, a clear focus on two target countries, in depth market studies and a sound and scalable Joint Internationalisation Strategy are the key components of our proposal.
European Cluster Consortia 2012
ESCP Pilots 2013
Partnership other activities
The partners will develop the project through 5 work packages.
WP1 is dedicated to partnership building and identification of common opportunities through the identification of common needs as the starting point of the project. All the four partners have a long operating history and possess an internationalization strategy; however, they have identified the necessity to join forces and work together, in order to reach an important critical mass. Mutual study visits as well as a detailed assessment of internationalization needs of the clusters’ SMEs and the selection of two target countries are envisaged.
WP2: following the outcomes of WP1 the cluster consortium will have the necessary information to perform a targeted series of intelligence and training actions to prepare the clusters and the SMEs towards market needs. Two market studies will be commissioned and a series of dedicated training actions will be arranged, including two fact-finding/networking missions abroad.
In WP3 the partners will capitalize the results of WP1 and WP2 and define a Joint Internationalization Strategy with a long-term perspective and a sustainability approach, as well as a cooperation agenda and a proper set of KPIs. We aim for a scalable and transferable model, so others can benefit from the results of our shared experience.
WP 4 is dedicated to the definition of the communication activities and marketing approach and plays a major role in the construction of the strategic partnership. A common identity and key messages will be developed and transferred into dedicated marketing tools, together with a sound dissemination plan.
WP5, dedicated to project management, will ensure control and consistency between planned activities and achievements as well as proper reporting and financial control.