The clusters in this partnership are all involved in developing a long-term partnership in order to help their SMEs in exploring, identifying, selecting and acquiring market intelligence on new and emerging markets where the hospitality sector has a huge growth and therefore in finding market opportunities outside Europe.
Another aim is to enable their SME members to acquire capacities to start an internationalization process to enter in a successful manner the selected markets. And also taking part to a common cross-sectoral internationalization strategy with SME members of complementary clusters, and integrate them in a global value chain for the hospitality sector within this partnership.
Partnership other activities
The partnership will work to identify and select international markets in the contract-hospitality sector attractive for the SMEs members of the clusters. After the 4 priority markets selection, the project will lead a market analysis of each one. These studies will take into account the 5 forces analysis for the contract-hospitality market and a competitors’ analysis of the SME members of the clusters. Then the cluster managers will be involved in exploratory missions to each target market in order to validate “in situ” 2-3 markets where the partnership will focus in the strategy that will be developed.
To boost the partnership, generate synergies among the partners and gather knowledge about each value chain of the partners. 2 main activities will be realized: team building visits for cluster staff and SMEs online networking activities dynamized by the partners.
To define the legal framework through a partnership agreement, the brand strategy for the partnership, the partnership growth plan for incorporate new partners, the SMEs training plan to allow them to operate in international markets in better conditions and the internationalisation plan defining activities and tasks to be developed in the second phase (Strand 2).
Communication and dissemination activities are important in this project because it is strategic and relevant to get awareness among the target audience to get success. Priority audience in these activities are SMEs interested in entering to third markets outside Europe to access to contract-hospitality sector and other complementary clusters interested in taking part of the partnership in the following phase (Strand 2).
Main dissemination activities are strategy definition, dissemination materials production, dissemination activities and dissemination events.
Activities to put tools to ensure the objectives and milestones be successfully archived and guarantee all legal, financial, contractual and reporting obligations of all partners. A quality plan will be developed to help the partnership to assess risks and take action to tackle them during the whole project length.