SENTINEL - Global Hospitality Opportunities

Cluster Network for Hospitality Sustainable Development and Internationalization
SENTINEL

Spain: Valencia
Jordi Albacar
Cluster Manager
Profile:
56% completed

Overview

Type of partnership
Partnership duration (months)
Number of partners
Number of SMEs involved
Project website
Status

Summary and objectives

SENTINEL is a cluster network enabling SMEs going international, integrating themselves in a global value chain, towards emerging markets in the hospitality sector. 

The clusters in this partnership are all involved in developing a long-term partnership in order to help their SMEs in exploring, identifying, selecting and acquiring market intelligence on new and emerging markets where the hospitality sector has a huge growth and therefore in finding market opportunities outside Europe. Another aim is to enable their SME members to acquire capacities to start an internationalization process to enter in a successful manner the selected markets. And also taking part to a common cross-sectoral internationalization strategy with SME members of complementary clusters, and integrate them in a global value chain for the hospitality sector within this partnership.

Partnership other activities

Market intelligence The partnership will work to identify and select international markets in the contract-hospitality sector attractive for the SMEs members of the clusters. After the 4 priority markets selection, the project will lead a market analysis of each one. These studies will take into account the 5 forces analysis for the contract-hospitality market and a competitors’ analysis of the SME members of the clusters. Then the cluster managers will be involved in exploratory missions to each target market in order to validate “in situ” 2-3 markets where the partnership will focus in the strategy that will be developed.

Partnership consolidation To boost the partnership, generate synergies among the partners and gather knowledge about each value chain of the partners. 2 main activities will be realized: team building visits for cluster staff and SMEs online networking activities dynamized by the partners.

Internationalisation strategy To define the legal framework through a partnership agreement, the brand strategy for the partnership, the partnership growth plan for incorporate new partners, the SMEs training plan to allow them to operate in international markets in better conditions and the internationalisation plan defining activities and tasks to be developed in the second phase (Strand 2).

Communication and dissemination activities are important in this project because it is strategic and relevant to get awareness among the target audience to get success. Priority audience in these activities are SMEs interested in entering to third markets outside Europe to access to contract-hospitality sector and other complementary clusters interested in taking part of the partnership in the following phase (Strand 2). Main dissemination activities are strategy definition, dissemination materials production, dissemination activities and dissemination events.

Project management Activities to put tools to ensure the objectives and milestones be successfully archived and guarantee all legal, financial, contractual and reporting obligations of all partners. A quality plan will be developed to help the partnership to assess risks and take action to tackle them during the whole project length.  

Results expected

  • To develop a joint internationalization strategy for the Partnership with European clusters having SME members with common goals, in the hospitality sector, to study and enter specific third markets and supporting them to a better approach to those
  • To develop a roadmap for implementation and facilitating the internationalisation of SME members of the partners
  • To build a sustainable cooperation framework for the SME members of the clusters in the partnership evidenced by a common brand, strategy and support system in their internationalization process
  • To integrate the value chain of each individual cluster to a global value chain including an adequate number of complementary clusters with SME members interested or operating in the hospitality contract industry in order to gain an adequate critical mass to become a global long-term strong alliance.

Sectorial and industrial focus

Sectoral industries
Cross-sectoral industries
Experience Industries
Areas of specialisation not covered above

Clusters in the partnership are part of three different emerging industries: creative industries (architecture and building, interiors furnishings and equipment), digital industries (ICT) and environmental industries (energy efficiency and water management).

Upcoming events

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Latest news and documents

News Published: 08.07.2019
SENTINEL ends and re-launches the partnership with a internalization strategy and a new brand
News Published: 05.06.2019
Final event video
News Published: 29.03.2019
Mission in United Arab Emirates
News Published: 22.03.2019
South Africa: mission in Johannesburg

Telephone +34 977 57 01 22