Description
This webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practices and theory is combines to offer the participants a broad but practical view of competing in modern business landscape.
New models of doing business as platform economy are introduced which along with best practices and big fails offer a view of the global economy. Additionally guest experts and entrepreneurs from Silicon Valley and Europe offer their perspective and experience offering a real world view and triggering a discussion between participants.
When:
The webinar is taking place online at https://sekee.online/market-entry-strategies/
15th of October 2021, 17:00 (UTC+3) Athens, Greece
Key topics covered
Upon completion of this module participants will be able to:
- Understand what is an ecosystem and how it works
- Critically assess how the external environment may impact on a firm’s international marketing strategy
- Assess and compare alternative foreign market servicing strategies and their drivers, and apply appropriate selection choices in context
- Appraise the factors that impact a firms internationalisation strategy and selection criteria for foreign markets
- Understand platform economy and how new models affected the eco-system
This event is organized under C2Future (Clusters for Cities of the Future) Partnership.
Location and date
Virtual Event