Oltenia Tourism Competitiveness Pole - Innovation and Tradition in Tourism TurOlt InoTT

Overview

About us

The overall objective

Increasing the competitiveness of the tourism sector in the South-West Oltenia region by building a unified regional brand and innovation of tourism product, so that by 2020 Oltenia will improve its position as a Romanian tourist destination, on national and international level, and the annual tourist flow will increase by 15% (about 50,000 tourists a year).

Specific objectives:

·         Development, modernization and maintenance of relevant infrastructure to facilitate the development and promotion of tourism and the companies involved;

·         Definying the identity and regional tourism brand and promotion of the pole;

·         Development of innovative and creative marketing tools of tourism products;

·         Capitalization of natural resources and sustainable tourism development;

·         Development of training on topics relevant to the tourism sector in terms of stabilization and expansion of the labor market in this sector;

·         Improving organizational capacity and accessing funds and implementing projects ability of the members pole.