Oltenia Tourism Competitiveness Pole - Innovation and Tradition in Tourism TurOlt InoTT

Romania: South-West Oltenia
Roxana Buzatu

Overview

Profile:
64% completed

About us

The overall objective

Increasing the competitiveness of the tourism sector in the South-West Oltenia region by building a unified regional brand and innovation of tourism product, so that by 2020 Oltenia will improve its position as a Romanian tourist destination, on national and international level, and the annual tourist flow will increase by 15% (about 50,000 tourists a year).

Specific objectives:

·         Development, modernization and maintenance of relevant infrastructure to facilitate the development and promotion of tourism and the companies involved;

·         Definying the identity and regional tourism brand and promotion of the pole;

·         Development of innovative and creative marketing tools of tourism products;

·         Capitalization of natural resources and sustainable tourism development;

·         Development of training on topics relevant to the tourism sector in terms of stabilization and expansion of the labor market in this sector;

·         Improving organizational capacity and accessing funds and implementing projects ability of the members pole.

Formalised strategy
Strategy focus on internationalisation

Cluster composition

  • 66
    Cluster Members
  • 36
    SME's
  • 0
    Large Companies
  • 2
    Research Organisations, Universities, Technology Centers
  • 28
    Other Ecosystem Actors

Achievements

The cluster was part of the target group of CLUS3 project wich was by South-West Oltenia Regional Development Agency within an international consortium together with partners from Spania, Italy, Czech Republic and its main objectives was the develpment of certain economic sectors in South-West Oltenia Region. A strategic document was elaborated wich is the base of the wellness tourist development in South-West Oltenia Region.

Management team

Bogheanu Marilena
Cluster Manager

Sectorial and industrial focus

Sectoral Industries
Technology fields
S3 EU priority areas
Cross-sectoral industries
Environmental Industries

Services

Support services provided

Other (please specify)
Development of human resources, such as staff mobility, access to training

Further information

Organisation of working groups

Participation in thematic events and workshops

Participation in trade fairs

Organization of events/workshops

Distribution of information about funding programmes and possibilities

Thematic events and workshops only for participants

Presentation of the cluster and its participants on trade fairs

Cooperation activities

International cooperation

Targeted countries

Canada
China
El Salvador

Transnational cooperation

Targeted countries

Austria
France
Malta
Spain

Transnational support activites

Support to collaborative activities/etc.

International support activites

Support to collaborative activities/etc.

Membership in cluster networks, meta clusters and national associations of clusters

Name
Clustero
Website
http://clustero.eu/regiofa-innovation-cluster/
Profile name Location

Upcoming events

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