Jerusalem Tourism Cluster

Overview

About us

Jerusalem Tourism Cluster

JTC is a nonprofit network that works among the various economic, cultural, religious, educational, and vocational sectors that are related directly or indirectly to tourism in Jerusalem. It aims to generate a real added value that will act as an economic engine to enhance competitiveness as well as to illustrate the unique Palestinian identity in Jerusalem. JTC has representatives from different sectors such as tourism organizations, trade unions, religious delegates, vocational bodies, educational organizations and other stakeholders in Jerusalem tourism industry.

Over the past nine years, JTC has played a significant role as a platform for the city's cultural and tourism sectors. The organization has succeeded in contributing to the development of the concept of tourism in Jerusalem through community involvement, programs and events promoting community tourism, and the publication of numerous publications and booklets by experts in the field.

Vision

To deliver a distinctive Palestinian product that is able to compete and represent the Palestinian identity as well as being closely linked to the civil society.

Objectives

1. To network between relevant sectors of society that are linked directly or indirectly with tourism in Jerusalem including the commercial, cultural, religious, technological and educational sectors.

2. To develop the concept of community-based tourism in Jerusalem that will give local people a fair share of the benefits/profits and a say in deciding how tourism is managed by working with local institutions in program development and capacity building.

3. To differentiate the Jerusalem tourism product by highlighting the Palestinian character of the city through the use of available tools and resources and by identifying existing core competencies.