Description
SMEsย ๐ค๐ฅ๐๐ง๐๐ฉ๐๐ฃ๐ ๐๐ฃย ๐-๐๐ค๐ข๐ข๐๐ง๐๐, ๐๐ค ๐ฎ๐ค๐ช ๐ ๐ฃ๐ค๐ฌ ๐๐ค๐ฌ ๐ฉ๐ค ๐ฅ๐ง๐ค๐ฉ๐๐๐ฉ ๐ฎ๐ค๐ช๐ง ๐ฅ๐ง๐ค๐๐ช๐๐ฉ๐จ ๐๐๐๐๐ฃ๐จ๐ฉย ๐๐ค๐ช๐ฃ๐ฉ๐๐ง๐๐๐๐ฉ๐๐ฃ๐โ
E-commerce has become something more than a complement to traditional shopping. Its upward trend has attracted new buyers and sellers, with the risks that this implies. Having your creations protected to defend yourself from dishonest and infringing competitors and counterfeiting -so that the end customer is not confused and your prestige undermined- is necessary to survive in an environment as competitive asย Amazon, Alibaba, MercadoLibre or Flipkart.
We invite all SMEs and Clusters operating in the e-commerce marketplaces or interested to start this new digital journey to join us in the webinar organized by theย EU COSME-co-funded BRILLIANT project, in collaboration with theย International IP SME Helpdesk, addressed toย EU SMEsย that are operating inย China, Latin America, India and South-East Asiaย (or are willing to do so), and discover the keys to operate safely, knowing theย Intellectual Propertyย policies of the main platforms and how to get the best out of them so that your clients receive only what you want to offer them.
Location and date
Virtual Event