Hotel guests view EU Ecolabel as proof of quality

© navintar, image #173600262, 2017, source: Fotolia.com

Information

Impacts:
Sustainability Energy Waste Water
Sector:
Accommodation and food service activities
Investment cost:
Medium cost
Cost:
Medium cost
Size of company:
Micro (less than 10)
Advancement in applying resource efficiency measures:
Intermediate

Stamp of approval

  • Good guest reviews regarding Ecolabel and green actions
  • 73 % acknowledged hotel's certification and 93 % saw it as a good sign
  • Green measures cover water, heating, lighting and more   

Chambre des Moulins is a one-room bed and breakfast (B&B) in the town of Poitiers, France. After obtaining the EU Ecolabel, they noticed a change in the types of clients that the B&B attracted. Having the EU Ecolabel logo visible on their website as well as onsite around the B&B appealed to people who are more aware of the environment, and open to accepting measures that conserve resources.

After each visit, the manager sends out a questionnaire asking for feedback on their environmental actions. Overall, 73 % of guests said they were aware that the B&B had been awarded the EU Ecolabel, and 93 % said that they felt it was a sign of the B&B's quality.

Following their stay, 84 % of guests declared having engaged in one or two environmentally friendly actions, with 14 % engaging in over three actions. The most common action was in waste management, followed closely by water management, electricity and heating.

Key results

In addition to the positive guest satisfaction survey outcome, the measures implemented as part of the EU Ecolabel certification process between 2010 and 2014 led to energy savings on heating of around 24 %, reduced electricity for lighting and hot water of 18 %, and lower water usage by 12.5 %.

EU Ecolabel News Alert, Issue N°98, 2015, http://ec.europa.eu/environment/ecolabel/documents/news_alert/2_semeste… (page 4)

 

Find partners

within our network for partnering or support in transitioning Join the network !