Description
Calling all SMEs! Alibaba Group and Wallonia Export – Investment Agency (AWEX), with the support of Hub Brussels and Flanders Investment and Trade, are offering SMEs and small businesses four educational sessions to introduce specific solutions dedicated to small and medium-sized companies interested in exporting their products to China and globally. Yes, globally, since some of Alibaba’s platforms do not focus only on China but cover more than 200 countries around the world. So, this is the perfect opportunity to find out more! Don’t miss it and register right away!
This webinar series is part of the eWTP initiative led by Alibaba Group, in partnership with the Belgian government.
In December 2018, Belgium signed a cooperation agreement with Alibaba Group under the framework of the electronic World Trade Platform (eWTP) initiative. The eWTP seeks to lower barriers to global trade for small and medium-sized businesses via e-commerce. The private sector-led, multi-stakeholder initiative offers SMEs easier access to new markets via simple and straightforward regulations, as well as support in logistics, training, financing, cloud computing and mobile payments services.
Session4:
Titre: Online marketing to grow your business– next steps for SMEs
Orateur: Tommy Cheng，Certified Taobao University Lecturer & Jiali Pan, Senior Manager, Globalization office of Alibaba Group
Date : 17th March 2021, 10 am to 11 :30 am CET
Registration link: https://zoom.us/webinar/register/WN_1B1Sh_eSTGqeULYw82mDpw
Session Intro
First part:
China is a huge consumption market with a 1.4 billion customer potential. It is also a complicated market in terms of consumer segmentation.
In the first part of the fourth seminar, we explain how brand owners can utilize the Alibaba ecosystem to transform their business, win customers and generate sales in China by targeting specific customer segments through tools such as influencer marketing & live-streaming.
Speaker: Tommy Cheng，Certified Taobao University Lecturer
Second part:
In the second part, we provide an overview of the Alibaba e-commerce system, and explain other opportunities with the Alibaba ecosystem including supermarket chain Freshippo and e-commerce platform Lazada to reach the Chinese and global markets.
Speaker: Jiali Pan, Senior Manager, Globalization office of Alibaba Group