GEN.ERA will address primarily small and medium sized enterprises operating within the clusters, to open opportunities by accessing global markets. For small medium enterprises offering niche technologies for specific industrial sectors or value chains, internationalization is the most efficient strategy to achieve high growth.
Therefore we aim to stimulate the ecosystem as a whole, and will impact positively partners that can be integrated in our value chain such as academic, investors, industrial and health stakeholders. SMEs will benefit from specialized support services to facilitate access to foreign markets: Training program, through webinars about targeted countries, prior access to relevant business information gained during the market analysis, networking with foreign potential partners during partnering days. Our approach aims at structuring a collaboration to share experiences among project partners to enable cross-fertilization. These services will enable SMEs to identify partners from the other clusters involved in the partnership to offer vast opportunities for co-creation and innovative products and services in the aim to formalize a new value-chain with an inclusive approach.
GEN.ERA seeks to expand and develop the relationships established with international Clusters, business networks, agencies, entities and other organisations that can support the implementation of our Internationalisation strategy, to support GEN.ERA's SMEs in entering targeted third markets and developing internationally. Our partnership will look to refine the internationalization strategy and its implementation roadmap, to generate new business collaborations between European SMEs and selected market players.