These plans will be realised focusing on three key initiatives initiatives:
- a Back Office - preparation of companies through provision supporting information on e.g. legal/cultural aspects of the target markets;
- Trade Missions – facilitating the creation of meaningful personal relationships on which successful partnerships are built
- and a Front Office pilot - a dedicated physical presence in Australia to identify business ‘on-the-ground’, with a view to a dedicated sales pipeline in the long term.
A focused approach to international market development is required to realise these objectives; the consortium, the target sectors and target countries has been strictly limited to ensure that sufficient resources are available to deliver a complete follow-through and realisation of the potential benefits of EO services for both the citizens in the target countries and European EO companies.