Circular Economy in Textiles: Examples from Denmark
In the meeting on 2 March, the European Alliance Against Coronavirus travelled virtually to Denmark to talk about circular economy and examples from the textile ecosystem.
Betina Simonsen, Lifestyle & Design Cluster, presented the cluster activities to support and implement circular economy solutions, as the fashion industry has an overstock problem. More is produced than is being sold or used. The cluster has been involved in designing the national strategy in 2018 and in governmental climate-partnerships with industry partners in 2019. Circular economy themes include packaging, leasing, resales, repair service, take-back programs, design for longevity and disassembly, reduce and reuse materials.
Nick Rene Nissen, Les Deux, shared their business model of upcycling used clothes and reselling them through their online store. They focus their activities on responsible supply chain management and consumption. Their concept works because it is easy for customers to hand in clothes.
Lars Olsen explained how the company Better World Fashion produces luxury products from textile waste. They include imperfections and uniqueness in the product narrative and market their products through retailers and pop-up stores. For the upcycling, they had to adapt the design process and un-and relearn the production steps. Their business model includes a leasing service and an unlimited buyback guarantee.
Participant Natasha Slevevska referenced the project Design4cicle, which offers seven different training modules and different best practices for circular economy in the textile ecosystem.
The morning session are open to everyone.
Sign up to receive invitations here and watch the recording below.