Would you like to gain insights in the opportunities and challenges of the Chinese agfood industry? Learn more about the Chinese market and different aspects that you need to consider by watching this video: ‘Explore the Chinese market’. 

New Frontiers in Food organised a breakfast session to prepare European companies to enter the Chinese market. During this session, the following topics were discussed:

• Access to the market: differences between European and Chinese Food Law | Jasmin Buijs | Wageningen University & Research, Axon Lawyers
• The online market and use of e-commerce in China | Ching Ping Au | Your Op
• Company case of a food business in the Chinese market | Marc de Ruiter | Yellow Valley Farmhouse Cheese
• GO4EXPORT | Judith van de Bovenkamp | GO4EXPORT & Oost NL

This session was organised in preparation to the Innovation Tour to China, organised by New Frontiers in Food. During this tour, both Xiamen (Fujian) and Shanghai will be visited and the participate in company visits, matchmaking and visit SIAL Shanghai. For more information, visit https://newfrontiersinfood.eu/event/innovation-tour-to-china-during-sia…;