Packaging Cluster participate in the AIPIA World Congress 2019
An annual congress managed by the Intelligent Packaging Association of the Netherlands, which this year enjoyed a great participation of more than 350 attendees.
The congress highlighted by its dynamism, since you could visit different stands where the Association’s partners exhibited their latest technologies focused on the packaging sector. At the same time, you could find up to 3 presentations taking place at the same time where they talked about several smart applications in the sector. The big topics of the presentations were: Smart Packaging, sustainability trends in food packaging, smart labels, NFC Technologies, RFID, QR…., Internet of Things, Augmented Reality… among many other issues that generated a lot of debate.
One of the most interesting events of the day was when the companies Abbott Laboratories and Coca-Cola, launched challenges and companies / freelancers and start-ups gave solutions to those same challenges launched by large companies as them.
Abbott launched the challenge: “to develop connected sanitary packaging to offer trust, credibility and digital sustainability to create long-term added value, in a sustainable way”. 11 companies proposed solutions to this challenge and finally Abbott, with his team as a jury, scored some possible solutions, giving Systech and Arylia as winners, with whom they have committed to achieve these solutions.
On the other hand, Coca-Cola challenged several companies to look for new ways to recycle their plastic packaging or what improvement they could make in the packaging for the EU 2030 Objectives on the circular economy. In this challenge, 9 companies with different solutions were presented and the winners were Recycl3r, Hyve Connect and ST Microelectronics. The Coca-Cola team promised to meet these companies to face possible solutions internally.
Also, the Packaging Cluster took the chance to meet with some members of the cluster and project partners to discuss the different topics that came out during the congress.