ICONIC, part of a new cluster alliance created to promote green and digital transition for the fashion industry

Submitted by Diana Balta on 13 June 2022


The CLOTH project „CLuster Alliance fOr the Transition to green and digital fasHion” aims to boost the inter-regional cooperation through the creation of a cluster alliance within the Fashion sector. This new alliance will support SME`s in the digital and sustainable transformation and will enhance cooperation, partnerships and networking among clusters and SME`s from the Fashion sector.
CLOTH project – CLuster Alliance fOr the Transition to green and digital fasHion – is the newest european alliance within the Fashion sector, aiming to create a favorable ecosystem of relevant stakeholders, from a cross-sectoral perspective, that lead to a greener, smarter and more competitive and innovative European Fashion sector.
The CLOTH project is integrated by a cross-sectoral partnership of 5 partners from 5 European countries (Spain, Bulgaria, Romania, Denmark and France) that are working on different value chains: Fashion and Textile, circular economy, creative industry and Digital.
In order to achieve these objectives, CLOTH partners will develop and organize a series of activities.
During the first phase, the consortium will analyze the trends and challenges of the textile and Fashion sector in each one of the participating regions and countries and will create a map of the industry. The objective is to obtain a real picture of the textile and Fashion ecosystem and to identify the solution which might help the Fashion sector to become more circular and sustainable.
Using the map and the analysis of data, the consortium will build a roadmap for long-term cooperation. This will be worked through updating the individual clusters strategy to align its content to the common partnership strategy, improving the Clusters labeling level, defining and approving a common partnership strategy and a roadmap for its implementation, defining and implementing the capacity building program to advance towards cluster excellence.
Fashion platform dedicated to SME`s and relevant stakeholders
During this project it will be designed as a Fashion Platform to support clusters’ members to share know-how, experiences, best practices and advance towards a more competitive, greener, smarter, and international Fashion sector. At least 50 SME`s and other relevant stakeholders are expected to participate in the Fashion Platform at the end of the project.
Also, the consortium will define and implement a ClusterXchange program. During this program it will be offered an integrated training program addressed to the Clusters managers and other clusters members to improve their management skills, as well as technical and entrepreneurship knowledge.
Short-term exchange during the Fashion ClusterXchange program
During the Fashion ClusterXchange program there will be organized minimum 100 short-term exchanges between targeted members of clusters located in other countries. These exchanges include SME`s (75), cluster organizations (10), Scaling-Up support organizations (5), large companies (5), public companies (5). This activity will facilitate the exchange of experiences and best practices among SMEs and clusters. Also, the exchange program will create and promote business opportunities in the Fashion industry from a cross-sectoral dimension, including Fashion value chains, circular economy and digital ecosystem. The clusterXchange program will offer an attractive set of activities that address real needs of SMEs.
The CLOTH project is funded by the European Innovation Council and SMEs Executive Agency (EISMEA), under the powers delegated by the European Commission, COSME programme, call COS-CLUSTER-2020-3-03 / COS-CLUSTER-2020-3-03-1 (European Cluster Excellence Programme with ClusterXchange scheme connecting ecosystems and cities).

Agrupació Catalana del Tèxtil i de la Moda (Modacc) – Spain
Sdruzhenie Balgarska Modna Asotsiatsia (BFA) – Bulgary
EA Eco-entreprises Association (EA) – France
Asociata Iconic Cluster (ICONIC) – Romania
Den Erhvervsdrivende Fond Development Centre Umt (LDC) – Denmark

Cluster organisation
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