Within the EU4SportsClusters Alliance project, the European Strategic Sport Clusters Partnership is organising a trade mission to the United States in September, where around 20 representatives of European companies and organizations will take part. The outdoor industry in the USA generates $ 887 billion in annual consumer spending, 7.6 million jobs and 65.3 billion in federal tax revenue. It is, therefore, a very attractive market for companies from all over the world in the outdoor sports sector. These promising economic data have made the EU4SportsClusters Alliance project to organize a mission to the United States between 16th and 23rd September. Specifically, the delegation will stop at Ogden-Salt Lake City and Las Vegas, coinciding with Interbike, the most important cycling fair in the world held in the capital of Nevada. Apart from the visit to the fair, the mission will include a study tour, bilateral interviews with local companies - up to 12 each participant - and a follow-up service after the trip. This internationalization action seeks to promote business opportunities for outdoor sports companies and entities, cycling, sports tourism, events, technology and skiing. Specifically, it includes the participation of some 26 representatives from 22 companies and European organisations. Participation in the mission is co-financed by the EU, within the framework of the European project EU4SportsClusters Alliance, led by INDESCAT. Thus, the project will allow the participant companies to have a reduced price for joining the mission to the USA, but also will offer them the possibility to connect with other European companies and be part of future international export groups.

More information on the attached press release.