Bulgarian Fashion Association is a part of the project FASCINATE - Sustainable Fashion Alliance For International Markets

Submitted by Silvia Kabaivanova on 22 December 2020

The SUSTAINABLE FASHION ALLIANCE FOR INTERNATIONAL MARKETS (FASCINATE) project's aim is to support the internationalization of EU textile and fashion SME clusters that are working towards the development of circularity and sustainability in these industries.

The project aims to build a European clusters & companies network collaboration (the ESCP-4i), related to the development of circularity & sustainability, in the fashion, textile and footwear industries. It will promote new European value chains incorporating cross sectoral cooperation between fashion/textile, footwear & technology, by means of cooperation, exchange of knowledge & good practices among the members of the project consortium. As a result the partners will create a joint internationalization strategy for sustainable fashion brands and companies in Europe, geared towards markets outside of the EU interested in sustainable fashion products (to consolidate shared objectives and define a relevant action plan for the participating clusters and the companies they represented).

The sponsors of the Fascinate project are Modacc, Denmark’s Lifestyle & Design Cluster, the Bulgarian Fashion Association, the Portuguese Textile Cluster, and the Clúster Digital de Catalunya.

Funded by the European program COSME, this project will benefit 650 European SMEs.

The Fascinate project is part of the European program COSME within the framework of the Clusters Going International effort, which seeks to promote collaboration and joint work among clusters from various countries and sectors to determine internationalization strategies for SMEs throughout Europe. The project has a budget of €222,000, almost 90% (over  €190,000) provided by the European Union. The goal is for these 650 Spanish, Portuguese, Danish, and Bulgarian companies to build cooperation networks with other countries and access international markets.

Circularity and Sustainability, the Most Immediate Challenges The textile and fashion industry has been working for a while so that the internationalization process that companies in the industry must carry out is accompanied by differentiating aspects such as circularity and sustainability. It is based on these elements that the European companies want to identify and position themselves in international markets.

Fascinate Project Consortium Modacc - Clúster Català de la Moda i el Textil: www.modacc.cat Bulgarian Fashion Association: www.bgfa.eu Portuguese Textile Cluster: www.citeve.pt Lifestyle & Design Cluster (Dinamarca): www.ldcluster.com Associació Clúster Digital de Catalunya: www.clusterdigital.cat

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