2nd steering Committee
On 30th and 31st of May, Clusters from Cosmetic4Wellbeing gathered for their 2nd steering Committee at the occasion of Life sci&tech4 Wellbeing event, organized by Transilvania LifeStyle Cluster in Cluj, Romania.
Our achievements :
1/ Selection of the 5 target countries. After getting a first overview of cosmetics opportunities in various countries (ease of doing business, cosmetics market size, export/import share, etc...), results from a questionnaire adressed to our SMEs on their internationalization needs and our internal SWOT analysis, we decided to go on with 5 countries we want to have a deaper market analysis on :
- South Korea
- United Arab Emirates
2/ First ideas of specific training topics on internationlization for the clusters of our consortium (european program, intercultural management, how to set up market places for members..) and identified success stories for sharing experiences within the consortium.
3/ First SMEs training session was made for Romanian companies at the occasion of Life sci&tech4 Wellbeing event :
- Thematic : "Go international - Go multisensory" >>
4/ Preparation of our next Steering Committee at Cosmetic 360 exhibition fair with the Cosmetics Clusters Rendez-vous, the dedicated international intercluster meeting.
5/ Brainstomring on the small pilot action that we will plan for 2019.
Let's take the development of our international strategy to the next step !