Organised by WellianceHOSPITALITY, the mission will take place from 12th until 15th November.
The USA is the largest, most developed and most competitive and demanding market for the contract-hospitality sector. The hotel industry, especially in the high end and luxury segments, is sensitive to the added values such as sustainability, innovation and design that European companies bring, particularly in places like Florida or New York.
The WellianceHOSPITALITY project is organising a direct mission to New York from 12 to 15 November, coinciding with the BDNY (Boutique Design New York) and HX (Hotel Experience), two relevant fairs for the design and hospitality sectors. Among the activities to be carried out during the mission, B2B events with specifiers and hotel groups, benchmarking visits and meetings with local institutions have been scheduled.