Wine Cluster Montenegro

Montenegro: Montenegro
Ilija Mugosa

Overview

Profile:
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About us

Association of winemakers and growers of Montenegro is representing the interests of growers and winemakers at national and international level and organize/manage their joint efforts to improve quality standards of produced wine and grapes. Association is formed in 2007 and since then it’s helping individual wine growers and producers to align their production to standards applied in European Union. Since that time Association contributed to legalization of 50 wineries production and they moved wine into the legal flows. Association is providing assistance to more than 350 members through following: 1) Purchase of planting material for Montenegrin wine growers (from 2007 more than 3.000.000 grapes was purchased) 2) Purchase of wine growing and wine production equipment under preferential terms 3) Support in participation to domestic and international fairs 4) Official counterpart of Ministry of Agriculture and member of working group for drafting new law on wine 5) Organizing joint activities of wine makers such as: fairs, sale events, auctions, study tours, equipment purchase as well as purchase of raw materials. Association of winemakers and growers of Montenegro is member of European association of independent growers and winemakers which makes them first agricultural organization amongst others to be member of one of the European associations. Association of winemakers and growers of Montenegro is recommended partner by Government to all donor partners in field of wine growing and wine making.

Formalised strategy
Strategy focus on internationalisation

Cluster composition

  • 350
    Cluster Members
  • 370
    SME's
  • 1
    Large Companies
  • 2
    Research Organisations, Universities, Technology Centers
  • 3
    Other Ecosystem Actors

Achievements

About page: http://www.winesofmontenegro.me/?page_id=26 

Cluster is supporting SMEs through three pillars:

  1. Diversification of activities: Promoting new ways of doing business. Selling products to tourism sector and development o tourism capacities within their housholds. 
  2. Promotion: Enhancing companies market position through improving their promotional and marketing capacities and enhancing their cross cluster linkages (tourism)
  3. Product finalization: through all activities cluster is trying to enhance finalization capacities of wine makers. 

Management team

Ilija Mugosa
Cluster Manager
Rade Rajkovic
Project Manager

Sectorial and industrial focus

Sectoral Industries
Technology fields
S3 EU priority areas
Cross-sectoral industries
Biopharmaceuticals

Services

Support services provided

Other (please specify)

Further information

Association is providing assistance to more than 350 members through following: 1) Purchase of planting material for Montenegrin wine growers (from 2007 more than 3.000.000 grapes was purchased) 2) Purchase of wine growing and wine production equipment under preferential terms 3) Support in participation to domestic and international fairs 4) Official counterpart of Ministry of Agriculture and member of working group for drafting new law on wine 5) Organizing joint activities of wine makers such as: fairs, sale events, auctions, study tours, equipment purchase as well as purchase of raw materials. Association of winemakers and growers of Montenegro is member of European association of independent growers and winemakers which makes them first agricultural organization amongst others to be member of one of the European associations. Association of winemakers and growers of Montenegro is recommended partner by Government to all donor partners in field of wine growing and wine making. In that manner association implemented couple international cluster development project such as: Enhancing competitiveness of local SMEs in Montenegro through cluster development (in two phases from 2012 until 2016) and Wine Tourism Network. 

Support programmes

EU Programmes

European Programmes
Other

Name & description

National: 

  1. Enhancing competitiveness of local SMEs in Montenegro through cluster development (in two phases from 2012 until 2016); 
  2. Wine Tourism Network

Project name

Enhancing competitiveness of local SMEs in Montenegro through cluster development

Cooperation activities

International cooperation

Targeted countries

Transnational cooperation

Targeted countries

Albania
Croatia
Serbia
Slovenia
North Macedonia

Transnational support activites

Participation at missions/events/study visits/fairs

International support activites

Participation at missions/events/study visits/fairs

Further information

From the formation date Wine Cluster and its members are regularly participating on events organized oin the region related to study tous, fairs, international wine competitions, match making events. 

Upcoming events

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