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Georgian Furniture Cluster

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General Information
The date when the cluster organisation was established: 
Monday, 10 July, 2017
Number of staff in the management team of the cluster organisation : 
1-5
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmailGender
Mariam
Lezhava
Cluster Manager
+995593110409
mariamilezhava@gmail.com
Female
Languages spoken: 
English
Georgian
Russian
Sectoral and Industrial Focus
Sectoral Industries: 
Furniture
Wood Products
Technology fields: 
Wood Products
Machining (turning, drilling, moulding, planing, cutting)
Emerging industries: 
Creative Industries
Areas of specialisation of the cluster not covered above: 
Furniture
Composition of the cluster
Total number of members: 
27
Number of SME members: 
25
Number of start-ups among SME members: 
10
Number of larger company members: 
4
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
NameType
Avangardi Ltd
SME
Trialeti Jsc
Larger Company
Cluster Strategy
Mission/Objectives: 

 Our mission is to enhance profitability and competitiveness of Georgian Furniture Cluster members on both local and export markets. We aim to position the cluster as a strong and key actor in dialogue with the national government, regarding the topics relevant to the industry. At the same time, we strive to be a productive partner for governmental agencies oriented on private sector development in the country, by facilitating their linkages with the industry.

Our objectives, as a network of designers and producers, include:

  • Joint representation of the member companies in negotiations with potential clients, government and education institutions; linking the members with these actors.
  • Access to information – raising member companies’ awareness regarding government support programs, information on new regulations, market data, developments in the region.
  • Access of cluster members to training programs, both for technical-level and soft skills
  • Joint promotion of the cluster on local and foreign markets, lead generation of joint projects
  • Promotion of good business standards among cluster members
Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Internationalisation support (= Access to third countries markets)
Facilitation of collaboration between members
Promotion of activities (marketing/ visibility)
Location promotion / attraction of Foreign Direct Investment
Details of support services: 

1. Internationalisation support  (Access to third countries markets) - GFC have international expert consultants. We have currenlty two ongoing projects regarding internationalisatio.  We are going to participate in two international Furniture Fairs: Passagen 2019 in Cologne & Fourisalone 2019 in Milan. The aim of the participation is to represent Georgian design and help Georgian manufacturers to become international.

2. Facilitation of collaboration between members -  We have some precedents of joint cooperation bestween members: implementing joint manufacturing; winning tenders.

3. Promotion of activities - GFC already have website, social media - facebook & Instagram pages, with their help we are promoting Cluster members. 

4. Location promotion - The showroom of GFC is located in Avchala "Craftsmen City" , Tbilisi, Georgia, that is geografical cluster itself. Only Furniture related companies can buy or rent space there. It unites up to 170 SME-s including self-employs artisans.

Cooperation Activities
International Cooperation
The main countries addressed by the cluster organisation outside Europe: 
Georgia
Our cluster organisation undertook the following international activities to support our members: 
Support to collaborative activities/etc.
European Cooperation
The main countries addressed by the cluster organisation in Europe: 
Bulgaria
Germany
Italy
Turkey
Our cluster organisation undertook the following activities in Europe to support our members: 
Participation at missions/events/study visits/fairs
Please explain: 

Georgian Furniture Cluster arranges workshops for its members. With the help of international consultants the various workshop themes coverded the following topics:

  • the potential of cluster development;
  • ptoduct development and branding through design; 

 

Georgian Furniture Cluster took its members as a visitors on different international trade fairs:

  • IMM Cologne - Furniture fair in trends
  • Passagen - Design oriented Furniture fair 
  • Sofia Expo -  Furniture fair in mass production
  • Spoga Gafa - Outdoor Furniture fair
  • Metal Expo Istanbul - Iron & metal fair
Which clusters do you collaborate with?: 
https://ligna-group.com/ - Bulgarian Cluster
Support Programmes
Participation in Funded Support Programmes: 
Promotion
Why should partners choose you for cooperation?: 

Georgian Furniture Cluster is the very first Cluster established in Georgia. It combines different types of industry players in furniture.  Before the cluster establishment deep research of the furniture industry was done. We have growing database on the industry players . Are in a good relationship with government & private sector.